The Best Drugstore Mascara Dupe for Chanel Inimitable

You guys.  I no longer have to pay $32 every time I want a fresh tube of mascara.  I have discovered the best drugstore mascara dupe for Chanel Inimitable Intense.

I’ve been using Chanel Inimitable for years because it provides awesome results.

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  • It gives me thick, long, lush-looking lashes that stay put all day
  • It doesn’t droop, flake, or smudge. I did a post about this holy grail mascara way back when, which you can view here.

While I can’t say I will for sure stop purchasing it completely, I can say I have found the holy grail of drugstore mascaras that gives Chanel a huge run for it’s money…both literally and figuratively, because it will be running to find my money from now on!  I now include CoverGirl Professional Super Thick Lash Mascara in my list of makeup must-haves.  (Thanks to my adorable teen cousin for informing me about this liquid gold!  You can read more about my drugstore favorites here.)

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With the same amount of effort applying the CoverGirl, I am left with Chanel-grade lashes.  There are two minor differences:

  • The CoverGirl brush is a little bigger and fluffier, but that is certainly no bother to me.
  • The Chanel tube does last at least a month longer (about 3 months total versus 1.5 months for the CoverGirl) before I start thinking of purchasing a new one, but I could get 5 CoverGirl tubes for the price of 1 Chanel.
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Here is a photo of the two different mascaras on my lashes.  Note:  I do not curl or prime my lashes. This is all mascara!ChanelDupeCloseup

And below is a photo from a separate day when I was wearing CoverGirl on both sets of lashes.


Do you see why this drugstore mascara is an awesome dupe for Chanel Inimitable Intense?  I was totally shocked that I liked it so much, since I was so convinced that Chanel was the only mascara I would ever like again.  I can save over $25 a tube now and use that money for something else if I wish.

Also know that I wear contacts and have horrible allergies, and since this mascara is hypoallergenic, it’s perfect for sensitive eyes.  I have had no trouble thus far.

That’s whats up in high-end makeup dupes today.  Have you found any holy grail drugstore beauty items to replace your pricey products?  Please let me know so I can try them out!  Also, if you enjoyed this post, please subscribe for more!

Here are my most recent shoppable pics:




A fashion, beauty, and lifestyle blog written by Jackie Mikkelson, Instinctively en Vogue is a source of inspiration for busy girls, especially moms like her, who want to be chic while staying comfortable.



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  1. 10.6.16

    Oh! I had no idea it wasn’t offered in the UK! Hmmm…

  2. 10.6.16

    I have never seen it, but I am sure I can find it on Amazon! Love a good mascara!

  3. 10.6.16

    It is! You’ve got to try it. 🙂

  4. 10.6.16

    I know! It was shocking. I didn’t think I could ever buy a drugstore mascara again.

  5. 10.6.16

    Thank you so much!

  6. 10.6.16
    lovejennyxo said:

    i know this post was about mascara but girl your skin is flawless!!!!!

    xo, JJ

  7. 10.6.16
    Amy said:

    Wow great dupe! I’ll have to try it 🙂

  8. 10.7.16

    I can’t believe how similar they look on!! Ah I’m excited to try xx

  9. 10.7.16

    It really is. I wasn’t expecting to like it at all, but my cousin told me about it, so I figured I would check it out.

  10. 10.16.16

    I have never tried the BTS! I will at some point, but I am so happy with the Chanel and the CoverGirl right now. I tried the Clinique Chubby Lash that I got as a (large) sample, and I have to say, I didn’t like it. My lashes were far from chubby, and there was a ton of residue the morning after, even though I had removed it before bed. No good!

  11. 3.31.17

    I don’t wear waterproof because I hate taking it off, but I love this mascara. Just bought another! I do think I saw it in waterproof!

  12. 11.10.17
    Cheryl said:

    Ditto on the Two Faced BTS…. and I love how soft my lashes feel with it on! And now that it comes in waterproof! BAM! (a little coconut oil takes it off perfectly). BUT I’m so willing to give Cover Girl a try now.

    • 11.14.17

      I will have to try coconut oil! I can never remove waterproof mascara all the way! Have you tried Lash Paradise from L’Oreal, though? Game-changer.

      • 11.14.17
        Cheryl said:

        No, it is now on my list!!!! I just got a sample of IT Superhero and not bad at all either. However, I’m always willing to try a drugstore brand. Not a big waste of money if you don’t care of it! Making my list….

      • 11.14.17
        Cheryl said:

        Coconut oil (the kind that stays in liquid form) is also amazing mixed with a few drops of lavender essential oil in a bottle with a dropper. I use it on my face at night in place of a moisturizer. A little goes a long way and disappears into the skin a just a few minutes.

      • 11.16.17
        Cheryl said:

        Ran right out to our local big box and bought both the CoverGirl and the L’Oréal that you suggested…. can’t wait to give both a go!

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