*This is a guest post.
We all want to wear clothes that feel comfortable and make us look good. Increasingly, feeling comfortable in your clothes means knowing they were produced in an ethical and sustainable manner. The fashion industry is the second most polluting in the world. It is also often guilty of animal abuse and the exploitation of workers. Here are five things to look for when you’re searching for ethical fashion brands.
1. Less frequent collections
One of the most ethical and sustainable things we can do when shopping for fashion is to buy less. Over-consumption depletes the Earth’s material resources and increases pollution. Fashion brands that truly aim to behave ethically will not just leave this up to the consumer but will take active steps themselves by producing fewer collections. Keep an eye out for brands that only release a new collection once or twice per year. The companies committed to this ethical business model will use terms such as ‘mindful consumption’ and ‘slow fashion’ in their marketing materials.